Bud Light x SXSW 2016
It was such a pleasure and honor to have gotten the opportunity to create the Official art for Bud Light’s SXSW Activation in 2016.
Project duties included: Two custom packaging illustrations that covered the limited edition 16 oz. cans and bottles that were sold in the Austin Market the month of March and during the festival itself.
It was surreal seeing my art EVERYWHERE I looked, as it was also printed on Billboards, newspaper ads, in-store POPs and it was even integrated and translated into an interactive music making booth in the convention center.
Some of the best acts I saw that weekend were even seen sipping out of my cans and bottles in between songs. (HINDS, seen below doing just that.)
Client: Bud Light x SXSW
Tags: Beer Label, Illustration, Print, Packaging